Webhook automation
Turn SEO incidents into events for your own pipelines
Send Crawle incidents and site changes into customer-owned content, QA, CDN, CMS, and agent workflows through structured custom webhooks.
Alert windows and digests
Alert timing
Choose when this workspace sends incident notifications
Alert timing
Critical incidents stay real-time; lower-priority changes roll into readable digests.
Large outages, crawl blocking, and severe SEO regressions.
Smaller SEO regressions and changes that usually need review.
Low-priority observations and content-change noise.
Resolved, recovering, and acknowledged incident updates.
Google Search status updates
Forward official Google Search incidents and ranking updates.
The problem
Advanced SEO and content teams already run release, QA, CMS, CDN, and agent pipelines, but site-monitoring events often stay trapped inside crawler dashboards.
The outcome
Crawle acts as the real-time detection and event layer: it detects the issue, sends structured context, and lets the customer's own pipeline decide what happens next.
- Custom webhook channel for Crawle notification settings.
- Incident, digest, crawl trap, migration, technology, custom extraction, and alert-window events can feed external systems.
- Webhooks complement MCP/API access: the webhook triggers the pipeline, and the API gives the pipeline deeper crawl context.
- Crawle does not mutate customer sites, CDNs, or CMSs; customer-owned workflows stay in control.
- Custom extraction signals can route price, stock, and selector-based changes through the same event layer.
Workflow
From crawl signal to team action
Detect the signal
Crawle detects a technical SEO incident, crawl trap, migration change, indexability regression, technology change, or alert-window update.
Send the event
The custom webhook posts a structured event to the endpoint the workspace controls.
Run the customer pipeline
The receiving system validates, enriches, assigns, opens tickets, drafts changes, or asks an agent to inspect more context through Crawle's API/MCP.
Where teams use it
Related documentation
Related features
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