Webhook automation
Turn SEO incidents into events for your own pipelines
Send Crawle incidents and site changes into customer-owned content, QA, CDN, CMS, and agent workflows through structured custom webhooks.
Alert windows and digests
The problem
Advanced SEO and content teams already run release, QA, CMS, CDN, and agent pipelines, but site-monitoring events often stay trapped inside crawler dashboards.
The outcome
Crawle acts as the real-time detection and event layer: it detects the issue, sends structured context, and lets the customer's own pipeline decide what happens next.
Custom webhook channel for Crawle notification settings.
Incident, digest, crawl trap, migration, technology, and alert-window events can feed external systems.
Webhooks complement MCP/API access: the webhook triggers the pipeline, and the API gives the pipeline deeper crawl context.
Crawle does not mutate customer sites, CDNs, or CMSs; customer-owned workflows stay in control.
Planned custom extraction signals can later route price, stock, and selector-based changes through the same event layer.
Workflow
From crawl signal to team action
Detect the signal
Crawle detects a technical SEO incident, crawl trap, migration change, indexability regression, technology change, or alert-window update.
Send the event
The custom webhook posts a structured event to the endpoint the workspace controls.
Run the customer pipeline
The receiving system validates, enriches, assigns, opens tickets, drafts changes, or asks an agent to inspect more context through Crawle's API/MCP.
Automation boundary
Crawle detects. Your pipeline decides.
This is intentionally not a site-mutation feature. Crawle provides the monitoring event and crawl context, while the customer's own content, QA, CDN, CMS, or agent workflow owns validation and any production changes.
Incident or change
A 404 spike, noindex regression, crawl trap, redirect drift, technology change, or future custom extraction signal is detected.
Structured event
The customer-owned endpoint receives the event type, workspace context, timestamp, and the same data Crawle uses for alerts.
Validation and action
The downstream workflow can validate, enrich, open a ticket, ask an agent for API/MCP context, or route an approval step.
Monitor the result
Crawle keeps crawling and can confirm whether the issue is still active, recovering, resolved, or needs another review.
Planned signal source
Custom extraction is planned for teams that want Crawle to watch site-specific values such as prices, stock states, or selector values and route those changes through the same event layer.
Where teams use it
Related documentation
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